Rooted Distillery Vodka

Rooted Distillery was a project I did in the Spring of 2024 in my Concept Development class where I used both Adobe Photoshop and Adobe Illustrator. I created a new line of Vodka and some promotional gear, showcasing it below in packaging and display mockups. I took inspiration for the name and packaging straight from the source of vodka, as it is fermented from natural ingredients. With this, I came up with the name "Rooted Distillery" and its tagline. I used earthy tones throughout the packaging and incorporated roots and a tree in the final design to pull it all together. I also use a mixture of both serif and san serif fonts in order to create both a visual appeal and a strong sense of contrast in the design.