Key Design Features:
Visual Identity: I used a playful yet clean font paired with soft, earthy colors to evoke friendliness and trust. Custom illustrations of cats in the background add a whimsical, personal touch without overwhelming the main content.
Layout: The page is organized into clear sections: a prominent hero banner, a “Looking to Help Out?” action area, a “Cat Spotlight” feature for adoptable cats, an “Upcoming Events” calendar, and an “About Us” section. This structure makes it easy for visitors to find the information they need quickly.
Imagery: Circular cat portraits and event highlights bring an emotional connection to the page, enhancing the appeal to potential adopters and volunteers.
Tone: I maintained an approachable and heartfelt tone throughout the site, aligning with the rescue’s mission to save cats “One Cat at a Time.”
